In this article, we will discover all the SEO secrets, analyze what are the factors that determine the positioning on search engines of a page and we will understand how to improve your situation.
Here is a brief list of key points we will consider:
- Backlinks: are the main factor that determines the rank of a page on Google.
- The level of the authoritativeness of backlinks affects the ranking of the entire site.
- Concentrating the posting of a single topic helps placement.
- Analyzing the results in the SERP we find that the length of the content is a factor that search engines consider essential.
- Adding the HTTPS encryption protocol will help your pages rank.
- It is preferable to use URLs that are not too long.
- Posts with at least one image are more popular with search engines.
- The speed of the site counts pages that load quickly are rewarded compared to “similar” sites, but slower.
- At a low bounce rate, it is associated with a high ranking on Google.
Now that we’ve made a bit of clarity, let’s analyze the points individually.
The number of referrals is the first factor to keep in mind when you need to position yourself on the engines.
By referral, we mean all the sites that have posted a link to one of your pages, within their post.
Google thinks like a human being: when it comes to choosing a restaurant, would you trust someone who has hundreds of positive reviews or one who has two excellent reviews?
It is for this reason that it is better to have many sites linked to yours, rather than just one that generates continuous backlinks over time, because the latter lose value.
Compared to what we have just said, we can add another very important factor: the authority of the site that links your site.
If you were to buy a recipe book would you follow the advice of Carlo Cracco or a stranger you met on the bus?
Likewise, search engines rank the most authoritative websites on the net and determine a score depending on the site that reports to us.
It is determined that a backlink from a truly authoritative site has much more value than 100 backlinks from pages that are not well considered.
The importance of authoritative backlinks is fundamental for a successful SEO, as explained in the article Why it is important to do Guest Blogging.
At the dawn of SEO techniques, Google determined the content of a page exclusively thanks to the keywords that were inserted in it.
The pages were positioned using small “tricks” how to insert the word many times inside the content, hiding it with characters similar to the background and so on.
Thanks to Hummingbird, one of Google’s algorithms, things have changed, and the search engine can recognize the topic of each page.
It is for this reason that it is good to concentrate the copywriting efforts on a single topic for each article.
Long posts are preferred by search engines. An online search shows that the average number of words contained in the articles on the first page of Google is 1890.
This depends on the fact that a long post is presumably more exhaustive for users, which therefore generate interest, comments, social sharing, etc.
Google associates a long article with the fact that the topic covered in it has been analyzed in its entirety.
A blog with mostly long articles also offers a good index of reliability for the entire site, meaning that the publisher takes care of its texts and therefore of its users.
For further information: How to write a blog.
Although there is not a very strong correlation between the HTTPS protocol and a better SEO we can certainly say that the use of the secure protocol is an index of reliability for Google.
As written by the Google authors themselves, security is an absolute priority and therefore HTTPS has been included as an index to be evaluated in the ranking of a website.
Although currently, only 1% of sites in the world use the protected protocol, Google is working to make it a standard for everyone in the future.
Short URLs tend to rank better than long ones for two main reasons.
First of all, a URL like webipedia.it/title-post , is easier to understand than a webipedia.it/2016-02/categoria/ arguments/ecco-il-titolo-del-mio-post .
In fact, Matt Cutts reveals that Google algorithms tend to give little importance to content after the fifth word in the URL.
Secondly, if a page has been cataloged with too many “ramifications” (and therefore requires too many links to be reached from the home page), it could mean that it is “poorly considered” by the same author, and consequently also by search engines.
Another aspect that in the SEO world has lost a bit of value is the inclusion of the keyword within the post title.
It is always good that the keywords are also included in the title, but the new algorithms reward the textual content of the page more.
All sector studies agree that pages with multiple images tend to generate more visualizations and social interactions.
From this, it follows that they should also be rewarded on the SEO side, and in fact, it is.
However, there is no significant correlation between the number of images inserted and better positioning.
Our advice is, therefore, to definitely insert an image that is explanatory for the article and to use others if they can be useful for reading or understanding the text.
8. Page Speed
Using Alexa to analyze the data of each website, one can see a strong correlation between the speed of loading pages and their SEO.
The increasingly massive use of mobile devices has made the internet indispensable even for those who are not connected to a high-speed fixed network.
Optimizing each component of your website will be an increasingly important factor in the eyes of search engines.
In a post on the official Google forum we found this statement:
You may have heard that here at Google we’re obsessed with speed, in our products and on the web. Our search ranking algorithms: site speed. Site speed reflects how quickly a website responds to web requests.
Faster sites = happier users.
But not only that, the faster loading results in a reduction in operating costs.
This is why the speed index has been added to others in determining the ranking of a website.
There are several tools that Google suggests to use to check the page loading speed:
- Webmaster Tools (or Search Console): the most complete software for checking a website.
- Page Speed: a Google open source module that evaluates the performance of a page and provides some suggestions on how to improve it.
- YSlow: similar to the previous one but realized by Yahoo.
9. Bounce Rate
The best possible user experience is the goal that Google tries to reach every time it uses its algorithms.
For successful SEO, all the factors that determine greater user engagement are to be considered.
Among these, the bounce rate (Bounce Rate) and the time spent on the site are among the most important.
If a user reaches a page via the search and exits immediately, it probably means that he didn’t find what he was looking for, or that the landing page was not attractive enough to let him continue reading.
If, on the other hand, the majority of users linger long and perhaps interact with a comment or share on social media, it indicates that the content has been appreciated.
Analyzing user behavior will be one of the indispensable activities to understand how to improve your content and optimize it to make it perform better.
In this article, we have summarized the key points to obtain SEO secrets advantages.
Before saying goodbye we want to remember to take care of all aspects of SEO and Search Engine Positioning, Take Advantage!