How to write a blog post? Where to start? Is there a way to get started right away?
In this article, we will see the guidelines to follow in order to express your desire to communicate and gather your share of the public.
At the beginning of its existence, the blog was considered as the ideal tool to talk about and tell stories.
It was (and still is) used on a personal level, to build an online diary of thoughts and events or to write articles and considerations on one or more topics.
With the passage of time, however, the blog has evolved and, today, the difference between blog and site has become really thin.
The blog is the most “living” part of a site, since the one updated most frequently and the one where the greatest exchanges with its users take place.
Today a blog can become an excellent source of income, a goal that can be reached with commitment and dedication.
I would, therefore, say that learning how to write a blog post is an excellent investment for the future.
We will not list here the thousands of successful cases of people who have thrown themselves (sometimes by chance) into this activity, and who have managed, thanks to quality content, to make a real breakthrough in their lives.
We assure you, however, that the blogger can become a profession like any other (better than many others in my opinion).
The positive aspect is that you are the protagonist and you have no constraint on the type of topic to be treated.
The secret is to write about something you are passionate about first hand so that working on it frequently will never be a burden, but an activity that you will carry on willingly and enthusiastically.
With this article, I want to suggest the guidelines to get started right away on how to write a blog.
How to write a blog post Properly
There are 5 main phases in which the work takes place:
- Plan your content.
- Develop a writing style appropriate to the theme of your blog.
- Publish content frequently and regularly.
- Allow readers to comment on your posts.
- You understand your audience and give them what they want.
Step 1: Planning
Before sitting in front of the monitor, be sure you have all the necessary tools.
It is necessary to have an outline of the themes that you want to deal with.
Write a few notes about the macro topics of your blog, the titles of the main articles and the ramifications they could take, have immediately the “Big Picture” of what your blog will be.
It is equally important to analyze what bloggers have done before you.
Source: Create Possibility
Doing a search on blogs that deal with your own issues is essential to get started on the right foot, to understand who has been successful and why. Get an idea of how to replicate success and how to improve the cases studied.
Finding authoritative sources is another determining factor for the success of a project.
It is impossible to think of knowing everything about a given theme and, having a list of sites to retrieve valid information, will be very useful for checking the content you write and for taking inspiration for future articles.
Citing “subject matter experts” will also allow you to give more value to your posts and make them more credible.
Step 2: The writing style
Those who don’t do it by trade are not used to writing and it is likely that this is the most difficult step to take.
Do not be afraid in front of the blank page, experience and time will allow you to refine your technique and perfect your language.
Remember that ” the secret lies in the exercise”. Tolstoy said it, even though he wasn’t really a blogger …
The more you practice, the more you will improve thanks to your mistakes.
To start writing a blog I suggest you immerse yourself in a possible reader.
- To those who want to communicate?
- If you were that person how would you like an article to be proposed to you?
- What would you like to have explained to you?
The blog can be seen as a conversation between friends: you have to try to write as if you were talking to a person you know. You will then be the one to give the style that will characterize you as a blogger.
Go and read blogs similar to yours to understand how others have proposed a similar topic: the more articles you read, the easier it will be to find the style that best represents you and, once you’ve done a little practice, everything will be more automatic and natural.
Step 3: Publication
The most successful blogs are those that “loyalty” a user. To do this, in addition to writing interesting content that offers value to the reader.
You must provide useful content frequently.
If your articles will please you because you are talking about a reckless journey, because you help someone save money, because you solve a common problem, you will be sure that you will have earned a user who will come back to see you.
It is a task that requires perseverance and discipline but it is the only way to set up a solid project.
If you have little time, or if you feel the need to need support, you can search (among your acquaintances or on the net) for some co-authors to help you in drafting the contents, so as to publish them consistently.
The important aspect that you will have to take into consideration is the regularity of the publication: if you get your public used to receive weekly updates, you should definitely try to keep the average.
The advice I give you is to start slowly, and then go on to increase with time following your natural timing.
Step 4: Interaction
The power of a blog can be measured based on how much the public interacts with its posts. As we said before, conversation creates value.
Comments are an essential part of an article’s success. When a post is published it is in the hands of the network. The users themselves will add value based on the comments they leave you.
The blog is the perfect tool for virtualizing content: the ability to share your content on social networks will increase your visibility and allow you, thanks to those who already know it and find it valid, to increase your followers and reach an audience ever wider.
Don’t be discouraged if you don’t see participation for the first time.
All this takes time and trust; they are processes that cannot take place within a few weeks.
You must be convinced of the value you put into the net and continue without ever lowering your guard!
Step 5: Understanding your audience
When your blog is launched you will have to be good at taking the next step.
Analyze your users, study how they navigate on your site, understand why some posts are more successful than others, understand which topics are more involved and decide an editorial line based on the data collected.
They will be essential elements to improve and get an even greater return, perfecting your technique on how to write a blog.
To do this you will need to acquire the basic knowledge and mastery of some essential tools.
The main tool for data analysis is provided by Google (free of charge).
Practical advice on how to write a blog post
Now that we have analyzed the 5 main steps in writing a blog, we continue the journey with some basic tips on writing an article.
It is important that your texts, in addition to being written correctly, can be used by anyone.
Therefore avoid using fonts that are difficult to read and too small. Now the tendency is to use large characters (from 14px upwards), preferably on a white background.
Make sure your blog is responsive so that those who consult it on their tablet or mobile content adapt optimally.
Use formatting, such as bold, italic bulleted lists and titles, so that the contents are easy to read.
Subdivide into paragraphs that speak of the same topic and structural so that the speech follows a logical thread.
Create recognizable styles for titles and subtitles, choosing a character that stands out from the body of the texts and structuring them in a hierarchical order of importance.
The main title must be as attractive as possible, it will be the one that users will read first on search engines and therefore will be in competition with the others displayed in the SERP (search engine page offering links).
For this, you have to make sure that it immediately provides the juice of your post and that it invites the user to click.
It is important that the title accurately reflects the content of the post: if you create a click-through title without a match with what the user will read, you will lose it in a few seconds.
You can also consider also to diversify the title of the article with the title of the SERP thanks to plugins like Yoast SEO.
The first 3 lines are the most important, they are the ones that will determine whether a user will continue reading or not.
In the intro you must provide a valid reason for the existence of the post, you must summarize what you are about to read and you must be able to capture attention.
You can use different techniques, tell a story, make a funny joke, you can highlight a fact or a statistic, you can create an expectation, you can explain why it is important to continue reading.
The use of photos, diagrams, illustrations, infographics, etc. help the reading and transmission of the concepts you express.
Try to insert the main image that summarizes the texts of the post and make sure to insert one each time you think they can help to understand the contents of the reader.
In the case of very long texts, it is useful to add some to break the text and give breath to the reading.
The length of the contents is variable, depending on the topic.
It must be said that, in the eyes of search engines, the longer a text is, the more it takes on value since it is assumed that it deals with the subject more completely.
Be careful though: the goal must always be to help those who are reading you.
So avoid being verbose and repeating yourself only to write longer articles.
To verify that your text is well written, try reading it again several times.
You will immediately notice words that can be changed, periods that can be shortened or implemented, how the text flows and what it takes to improve it.
It is advisable to also have it read to someone else before publication. An external point of view is the best way to understand where to intervene and have immediate feedback on the quality of the contents.
A blog must be subject to continuous changes and implementations.
Even if a post is old, it is now on the net. If you wrote an article a year ago and you notice that it requires updates, do not hesitate to integrate it.
It will help you always give fresh information and you will communicate to your users that they can trust you because you are always up to date on the topics you propose.
Use tags and categories to create relationships between posts and to make it easier for users to find information.
Create links in the text that lead to in-depth analysis of a specific theme and to other articles that might interest those reading.
Now you know how to write a blog post, but first, you have to create it.
I hope this article will be useful for your entry into the world of bloggers.
If you have something to ask, don’t hesitate to comment on it!