Designing a good logo is not as simple as it might seem. It is not simply a question of placing a name in a rectangle: the logo is often the first impression one gets of one’s business, consult the guide to find out more.
In this guide, we will talk about how to create a logo for your website. + If you want to create a website, creating a logo is an essential step.
To understand what a logo is, first you need to understand what makes a logo work. The design process must have as its main purpose to make it immediately recognizable: the logo must inspire confidence, admiration, loyalty, and implicit superiority.
A logo must be practical, it must work both in small and large dimensions, in black and white, but also in color, translating well on a wide spectrum of media. An excellent logo can inspire and bring immense success to a company.
What makes a logo great? Is there a formula? Does he have to be smart? Does it have to hide a deeper thought or meaning? Simplicity is always the best choice. Longevity and timelessness should be the final goal of the brand. Avoiding “current trends” and too complicated typography are also good ideas.
In this post, we have proposed resources and useful tips to help you design your logo even if you are not a particularly experienced web designer.
Because your logo is really important
The strength of the logo lies in its visual nature. Studies have shown that people recognize and relate to images faster than text. In today’s multimedia world, this sounds truer than ever.
However, having just any logo is not enough to create your own brand identity. A badly thought out logo can easily destroy the image of your company or website. Instead, a carefully designed logo can reach the buying public and communicate the value of your business or site to them. Therefore, it all depends on the design of your logo.
How to get a good logo
How you can get a logo depends on the resources you can devote to creating it. In general, it is possible to obtain a logo using one of the 6 methods mentioned below:
- draw it yourself;
- order the work of a designer;
- order the work of a design studio;
- resort to a call for tenders;
- use a professional editor;
- use an online generator.
Logo design tips
A good logo must be:
- simple. A simple and clean design makes the logo memorable. Avoid filling the logo with more elements and details. In logo design, more is less.
- memorable. To make your icon unique and memorable, be concise and avoid elements that are too complicated.
- timeless. Think about whether your logo will be current and relevant in a couple of years. Creating a day-long logo is a waste of time and effort.
- versatile. A logo must look nice on different backgrounds, whether it’s a business card or a billboard. Make sure that the logo can be reproduced effectively in various sizes.
- specific for the industry. Your logo must be included in your business line. For example, a logo designed in a style that fits a children’s clothing store will appear inappropriate on a tourism blog.
You should follow the suggestions contained in the excellent infographic which really helps to create a good logo.
Tools needed for creating logos
At one time, the tools for creating logos were very limited. Whether you’ve created something on your own with clip-art, whether you’ve worked with a designer and paid thousands of dollars. Today, however, there are many different services that can help you create an excellent logo.
Online logo generators
A logo generator is the easiest way for anyone to create their own logo. Yes, these services do not always offer good quality standards but are the best option if:
- you want to look for ideas for your logo. You can create a draft with the logos generators online and then complete it on your PC or show it to a designer.
- you don’t have design skills or a high budget to order the logo in a design studio.
Logaster is a professional and convenient online service for logo design. It is also one of the tools to create your own logo for free. The service offers the creation of logos and elements of corporate identities, such as favicons, business cards, headed paper/fax headers.
Even a child can design a logo on his website, it is really easy to use and does not require too much knowledge, just a little creativity. You can create a concept logo by choosing from 22 types of activities, over 1000+ variants and over 60 fonts.
The Preview option allows you to check how your logo will appear on a business card, card, etc. You can eventually add your company slogan to your logo. The service is available and reachable 24 hours a day, 7 days a week.
Most small business owners think that creating a logo is a very long and expensive thing. With Logaster, it takes only a few minutes to have your logo designed and ready to use.
How to create a logo with Logaster
First, you need to click on “Create a logo”, enter the company name and select the type of activity. After that, you will be able to choose between an endless design repertoire. You can change the concept of the logo to perfect the designs based on your preferences. You can change the icon, fonts, and colors.
Once you have made the final choice of what is best, you can save the logo. All design elements are finished in vector format – SVG or PDF format and raster format – JPG or PNG.
Whether you want to use your logo for your website, business card or billboard, you will get 100% image quality. As you can see, you can create your precious logo in no more than 5 minutes, the whole process is clear, with a user-friendly interface, with a few clicks and following these steps.
How to create a logo for free or low-cost logo online!
Few things of business remain unchanged forever (or at least for a long time) like the need to create an online logo. This is why it tends to be recognizable to your customers and to distinguish you from the competition.
There are 3 basic types of logos:
- text only, like Google’s
- text and symbol, think of Nike or Barilla
- only symbol, like Apple’s bitten apple, the Firefox fox or the 5 circles of the Olympics.
It is very likely that your choice will fall on the first or second type, as logos composed only of an emblem work best when the brand is already known and easily identifiable.
Regardless of the type you choose, you should always try to stick to rules when you decide to create a blog .
So if you want to know exactly how to create a logo it is important to remember that this should be:
- simple: the design should be linear and essential.
- easy to remember: the logo is the visual representation of your company’s identity. It should be memorable and immediately impressed by the users’ memory.
- durable: avoids trendy fonts and symbolism that will not stand the test of time, because they are linked to events or fashions of the moment.
- versatile: a good logo should adapt to different contexts and applications, appearing optimally in different sizes and also in black and white.
Now that we know how a logo should be and that we don’t have the resources to hire a graphic, let’s see with which tools to create one.
I present 6 online tools to create a logo with a professional design and low price or even free.
1. Shopify Online Logo Maker
Shopify also allows you to create a logo online in a matter of seconds, without the need for design skills.
This is a useful service for small businesses and start-ups, which have lots of archive images to create a unique logo. The only downsides to this solution are that you may not be able to realize what you have in mind and that the most popular icons may already have been used by some other business.
Logomakr is a free tool that helps you create a logo for free with the help of texts and icons. The logo tends to be in an icon style, but it can be perfect if it suits your audience and your business.
The tool allows you to download the logo with a transparent background in .png format.
The main advantage is certainly the cost, indeed its absence, given that the tool is completely free.
4. Graphicsprings Logo Creator
Graphicsprings offers a free but powerful tool. It allows you a high level of customization, which almost reaches that of a graphics program.
One of the main features of this tool is the ability to see the types of logos available based on the type of business:
- food and drink
- based on letters
- many others.
Creation is free, but if you’re not satisfied with the result, you can hire one of the team members to create a custom logo for you.
Although it is not a service dedicated to the creation of logos, Canva can also be used for this purpose. Canva simplifies the design process, imitating some of the features of design programs, making them easy to use for those who are not experts in graphics.
It also includes many free fonts, icons, and archive images or for the price of $ 1 to include in your logo.
This tool allows you to create a logo from a quick sketch or an icon. You can also choose one of those automatically generated by Logoshi and then customize its colors, fonts, and sizes.
The price to download the logo starts at $ 5 for the black and white version.
Logo design software
If you are not satisfied with the logo created with online logo generators, you have two ways to get one:
- customize the logo created with online logo generators using graphics programs.
- Create a new logo with a graphics program.
The first option is the simplest because you will already have some draft logos. For example, you’ve created the logo in Logaster, but you don’t like the proposed icon. In this way, it is necessary to replace the icon using the graphics program only after downloading the logo from the site.
Free drawing programs
Inkscape – Inkscape is a scalable vector graphics editor (SVG). It is open source and versions are available for Windows, Linux, Mac OS.
GIMP – GIMP, often advertised as a replacement for Adobe Photoshop by its fans, allows you to create and edit images and photos. It has the usual structures found in many commercial design programs, such as a variety of coloring tools (Brucella, airbrush, pencil, clone, brushes and custom models, etc.
Paid professional programs for creating logos
Adobe illustrator – illustrator is a vector drawing program. It is often used to draw illustrations, cartoons, diagrams, graphics, and logos. Unlike bitmap images that store information in a point grid, Illustrator uses mathematical equations to draw shapes. This makes vector graphics scalable without loss of resolution.
Adobe Photoshop – Photoshop is the most popular photo editing and manipulation software on the market. Its uses range from the complete editing of large quantities of photos to the creation of intricate paintings and digital drawings that imitate those made by hand.
Characters for your logo
Typography is an important design element. Fonts communicate more than words. Your typographic choice immediately tells a lot about you and your business and influences the way people perceive your communication. The right font will take your message directly to the recipient, and the wrong font will distract your audience and affect your credibility.
Just as colors elicit an emotional response, the same is true for fonts. For better or for worse, they evoke certain associations, feelings, and moods. Some fonts – Comic Sans, Papyrus, Curlz MT – are scorned by everyone, while fonts like HTF Didot and Akzidenz Grotesk are appreciated for their elegance, beauty, and craftsmanship. Before starting to choose the font, consider these questions:
- What are the most important qualities of your business?
- What is the personality of your business/brand – is it serious and reliable, or jovial and fun?
- What is it for and what do you want to communicate to your audience?
There are three main types of fonts to choose from:
- Serif fonts are classic – think of Times New Roman or print characters. If you are looking for a traditional and professional atmosphere, choose a serif font. But beware, it may seem obsolete, especially on a website. Here is an example of a serif font in a logo:
- Sans serifs are the preferred Internet font type – think of the Google logo, the Helvetica font. It is clean and modern. It is easy to read even when it is small. If you are looking for a fresh, simple and readable font, you must choose the sans serif. Here is an example of sans serif logos:
- Script fonts. These fonts communicate elegance, creative thinking, and tenderness. On the other hand, they can also be very difficult to read. Here is our example of a script logo:
Which fonts should you choose for your business?
Sites where you can find fonts for the logo:
- Font Squirrel
- 1001 Free Fonts
Let’s explore further and review different types of corporate logo designs that you might consider. The more you know the possible design choices, the easier it will be to make a decision.
1) Wordmark: Wordmark is a stylized text without shapes or graphics.
Pros: Easily readable and stable for a brand, it can be applied evenly on multiple product lines without losing its identity.
Cons: If you work in different countries with different languages, a wordmark can be very difficult to translate and keep recognizable. On the other hand, your company logo may not need a translation. Examples: Ebay, FedEx.
2) Symbol / Icon: A symbolic logo is exactly the opposite of a textual logo: it does not contain any text, but consists of symbols and forms.
Pros: Symbols or icons define your company without words. Symbols can cross language barriers, but only if they are recognizable.
Cons: Sometimes the lack of words can cause misunderstanding or ambiguity of meaning. Examples: Apple, Nike, Shell.
3) Combination: A combined logo is the best in both contexts since it combines the use of text and symbols to give a clear and aesthetically pleasing message. The text can be integrated into the symbol or stand alone next to or below the symbol. Combined logos are the most common type of logo.
Pros: the combined logos can easily be converted into a symbol logo. This way you get more flexibility, so you can choose where and how the individual elements of the logo will work better.
Cons: Balancing words with an icon can make it more difficult to design a combination brand. Examples: Starbucks, McDonald’s, MasterCard.
Tools to choose a logo color scheme
The colors themselves have a lot of personalities. Colors are more effective when consumers believe that the color of the brand “fits” with the brand. This means that your colors must speak to your customers. If you sell organic products, it makes more sense to use green or brown rather than pink or purple. See the table below for a quick overview of what each color represents. Some questions to ask yourself:
- What color represents the personality of your brand?
- Which color fits the characteristics of your product/service?
- What is the color used by your competitors?
Here are some traditional meanings of popular colors:
Take a look at some of the color schemes of famous brands like McDonald’s, for example, with the iconic red and yellow that everyone remembers. We recommend that you stick to no more than three colors in the logo and always consider it in one, two and three color options.
Adobe Color is a great tool to create color schemes for the logo. The Rotate colors tool helps you choose themes by giving you various options, which you can choose depending on the type of layout you want your logo to have.
Each color can also be optimized by adjusting the HSV, RGB, CMYK, LAB and HEX values. You can also select a rule to automatically change the palette, including “monochrome”, “composite” and “shades”.
Once finished, you can save and download palettes so that they can be easily imported into Adobe software – Photoshop and Illustrator. Or copy the RGB codes and paste them into the online logo generator editing tool.
By using this website, you will be able to choose a category and tags for your company and will then automatically suggest the most suitable main color, color schemes, and logo fonts. You can use this information in any online logo generator to create a fantastic logo.
In addition, it will also show you the logos of other companies in the same category to help you have an idea of your personal logo.
Other useful services:
- Color Hunter
- Brand Colors
How to create a logo
If you have reached this point, then you must be really interested in creating a logo 🙂 We have already examined the suggestions for creating logos and the most useful tools. Now it’s time to move on to the logo creation process.
Step 1. Define the mission of your brand.
In a few sentences, describe what your business, website or blog does for your customers/visitors and why. Who is it for? How are you unique? What value, benefit or superior good do you promise with your business?
Remember, the brand is not just marketing. It is not a logo or a set of characters and colors. It is an integral part of an organization’s strategy and operations.
Step 2. Research in the industrial sector.
This step requires a better understanding of the reference sector. Research its history, and even its competitors. Search for similar business logos and analyze them.
Step 3. Determine the target audience
Who is your average customer? Think about your lifestyle and habits. What are your hobbies? What defines your family life?
Step 4. Recognize your competitive advantage
What sets you apart from your competitors?
Step 5. Brainstorming and conceptualization
If you want to take your design logo to the next level, you need to do a huge brainstorming. Write any idea about your future logo, don’t even exclude one. Make a list of ideas and stay a few days. Then select some and develop design concepts about research and your ideas.
Step 6. Creating the logo
In this step, you should move on to creating the logo.
Step 7. Choose the service for creating the logo.
Review the different logo design websites mentioned in the article. For example, Logaster online logos generator. Search for the proposed icons, fonts, and editing tools. Find out which formats (PDF, EPS, PNG, PNG, JPEG, TIFF) support online services.
Step 8. Create your logo.
Choose an image as a central element of the design and add a line of text. You can change the position, color, and rotation of the logo elements before saving it to your account and downloading the finished file.
Congratulations! You have finished creating your logo. Don’t worry if the first logos give you nightmares. Like all things, they will improve with practice.
If you have a personal site or site dedicated to your hobbies, the logos you create should be more than adequate. That’s all. We hope our article has been interesting.
Which system will you use to create your logo?
If you have any ideas or suggestions on how to create a logo, leave a comment.