In this guide, you will learn how to choose a domain name of your website. Create your digital presence at best starting with the name!
Choosing a web domain and buying it is like deciding to get married!
I advise you to think carefully about this choice, and in this article, I will give you suggestions on everything you need to consider when choosing the domain.
Creating a website, as well as creating a blog, involves a large investment of time and money, so you have to make sure that the domain chosen best represents what you are dealing with.
The choice of the domain has an impact both in the way your visitors perceive you and in the way in which search engines will take your site into consideration.
How to Choose a domain name?
Before starting, let’s clarify exactly what the domain is. The domain is the site address, in the form (example) www.webfixin.com.
To create a site, you will have to choose a domain and purchase a hosting plan, or the “physical” space where your files will reside. If you want to register your domain now and sign up for a hosting plan to SiteGround or any other domain provider, here’s what you need to know.
1) You must choose a domain that explains what the site is about
Think in extreme synthesis. If you treat topics related to Labrador puppies, for example, the domain should not be www.animalpassion.com, but rather www.labradorhub.com. Check if the domain is available, otherwise, you can try other versions, like:
2) If you do not have a strong brand, choose a descriptive name
If you are starting with your business and you are still not very well known, it is not very useful to use your brand as a domain. It will not help you to get to know you and your domain will not explain what your sector is.
Then decide what you should do:
- you can use your brand, but accept that the domain will not communicate what your sector is, at least at the beginning;
- you can choose a domain that describes the theme you are dealing with so that people can immediately understand your market niche (like with Labrador puppies).
3) Remember that search engines take into consideration the domain
When it comes to indexing, the domain plays a very important role. Ask yourself: “How do my potential visitors look for me? What keywords would you use in Google? ” Then go to Keyword Planner and search for keywords to find the most used ones. Then, use them to create your new domain.
4) If you want to sell online, choose .com
In addition to your domain name, you must choose a top-level domain, ie the extension .com is the most popular extension of the web. Clearly indicates the word “Commerce”, so it is definitely the ideal extension to communicate to your users that on your site there are products for sale.
If you use .com along with the keywords that describe your industry, the message you communicate is “I sell XYZ!”
5) Choose a short and direct domain
Webfixin.com is a short and direct domain. We inform you that on this site we help you with WordPress. I could have chosen long form domain but as you will have already understood, it is not the case to use long domains, illegible and difficult to remember. Remember: better to be short and get straight to the point.
I also advise you to avoid puns. They can cause confusion or not be understood by everyone.
6) Choose an easy to write domain
If your visitors find your site interesting and useful, there are excellent possibilities that they will want to come back. Then put them in a position to be able to do it at any time, not only remembering your name but also using a name that is easy to write.
How many times do you happen to hear the domain of a site, and when you type if you find yourself thinking “Yes, but … how to spell it?”
So avoid your potential visitors ask too many questions.
7) Choose a domain with .com or .net extension
As mentioned above, choosing a domain with a .com extension is useful but, if you operate mainly in your region, regional TLD is also fine.
These extensions not only convey more professionalism but also allow users to reach your site more easily. In fact, it’s likely that your users will remember your blog name and don’t pay much attention to the extension. When they want to return to your site, they can type in your name, try adding the .com or another extension, and they will find your pages without having to do too much research!
8) Use Wayback Machine before purchasing a website domain
Before buying a website domain it is always a good idea to check Wayback Machine. Using this tool, just enter the domain you have chosen on the web page to verify that in the past this name was not used to host offensive or inappropriate content. If so, it is advisable to avoid using this domain.
9) Long-term reasoning
If you want to create a successful site that will withstand the passage of time, it is best to choose a strong domain that is not tied to momentary trends. Make sure that even in 10 years your domain will be well recognizable and up to date.
10) Gold is in the niche
Unless you are a business tycoon with millions of dollars available to spend on advertising, keep faith with the good web marketer’s line. Tip a niche and conquer it. If you are dealing with strollers for children from 2 to 3 years, avoid buying a generic domain and keep within your context.
11) Plural or Singular?
It makes little difference for SEO purposes if your domain targets your niche using a plural instead of the singular. So if one of the two is already taken, opt for the opposite. But watch out for copyright!
12) Articles are not needed
Avoid buying domains by including items (the). These do not serve the purpose of indexing search engines and lengthen the domain, sometimes causing some confusion. If you can avoid them. I repeat, they are useless.
13) Buy the domain for at least 3 years
Search engines know how long your domain is registered. If you buy it for a year you give the impression that you are not here to stay and therefore do not give an authoritative image of your site (crazy psychology of search engines). Choose your WWW name carefully. And I recommend buying a domain for at least 3 years.
14) If you have a unique name, buy all its variants
If you have chosen a domain with a unique name and you want to make sure that nobody can create a site on a domain vaguely similar to yours, buy all the variants of that name and all the extensions. Defend your domain by blocking access roads to your niche to other potential contenders.
15) If you are short of ideas … let us suggest!
If you are very undecided and the only thing that is clear to you is just the topic of your site, get help from online tools. In fact, there are sites like Lean Domain Search or Bustaname that allow you to automatically generate a domain, starting from the keywords you enter.
You may not find the perfect name from the results of these tools, but you could take inspiration for the name that suits you.
16) Protect your name with a Trademark
Also if you have a unique name that you do not want to be used by others, make sure you immediately register the trademark of your site.
17) Think about your audience
When choosing your domain, think about who will come to see you. What do they expect to find us? Who will your visitors be like? What age are they? Also, consider the psychology of your users before choosing the name of your site!
Try to see how your domain might look when your site is shared on social media channels. In this way, you will have a broad line to follow to encourage the dissemination of your content.
Take a trip on Facebook, Twitter, and Instagram and check where the domain of other sites appears.
19) Hyphens, yes or no?
Much can be said about the use of hyphens within the domain. In my opinion, as with other webmasters, there is no difference between a site and a hyphen and one that does not. In the case, I found that the hyphen helped to understand the site’s objective: to help people who want to use WordPress.
20) Numbers, yes or no?
Also on the use of numbers in the domain, no problem! Just be relevant to your brand and/or what your users expect to find. There are no limitations or penalties on the part of search engines for websites that use numbers.
21) Do not copy the name of another
Choosing a domain that is too similar to an existing one could be the most serious error. Be careful not to use a name similar to that of your competitor to try to steal it from the market. You could end up in court and have to pay the rich fine. Play clean and point to what your users are looking for.
22) Think of the look, even on the name
Even a domain has its aesthetic. Ask yourself how it looks when it’s written in a browser. Make attempts by writing the domain you want to buy on the search bar of your browser. This way you will be sure that the way your domain looks will be really catchy!
Also, think about the appearance of your domain when creating personalized emails.
Here, we explain how to choose a domain name. If you are smarter than me, you will save yourself a few dollars and go straight to the point by purchasing a clear, explicit and memorable domain.